Invest in Community
Strong community roots keep people engaged.
Invest locally to see an impact – inside and outside of your company.
A business’s stakeholders go beyond employees, vendors and customers. The community in which it operates is a major stakeholder for any enterprise. When companies focus on the quality of their community engagement – whether it’s through corporate social responsibility, charitable giving, volunteerism, or just knowing your neighbors – a foundation for mutual respect and trust develops.
Great companies know that strong community roots give them a strategic, measurable advantage: employees find their work more meaningful, and a good reputation goes a long way toward building customer loyalty and strong client relationships.
THREE RESOURCES FOR DEVELOPING COMMUNITY ROOTS
A growing body of research highlights the importance of building strong community roots for entrepreneurs and business owners. Learn more.
Connection to the community is part of the business model at Fresno First Bank, They start with a two-pronged approach: be local, be flexible.
Your connection to community is incomplete unless you also care for your employees. Here are four tips for putting people first.