Invest in Community

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Strong community roots keep people engaged.
Invest locally to see an impact – inside and outside of your company.

A business’s stakeholders go beyond employees, vendors and customers. The community in which it operates is a major stakeholder for any enterprise. When companies focus on the quality of their community engagement – whether it’s through corporate social responsibility, charitable giving, volunteerism, or just knowing your neighbors – a foundation for mutual respect and trust develops.

Great companies know that strong community roots give them a strategic, measurable advantage: employees find their work more meaningful, and a good reputation goes a long way toward building customer loyalty and strong client relationships.

THREE RESOURCES FOR DEVELOPING COMMUNITY ROOTS

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WHY SHOULD BUSINESS LEADERS INVEST IN THEIR COMMUNITY?

A growing body of research highlights the importance of building strong community roots for entrepreneurs and business owners. Learn more.

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TWO COMMUNITY STRATEGIES: BE LOCAL, BE FLEXIBLE

Connection to the community is part of the business model at Fresno First Bank, They start with a two-pronged approach: be local, be flexible.

Put people first

PUT PEOPLE FIRST, AND RESULTS WILL FOLLOW

Your connection to community is incomplete unless you also care for your employees. Here are four tips for putting people first.

LEARN MORE ABOUT CREATING A GREAT CULTURE IN YOUR COMPANY

Getting Clear about Culture: Four Lessons from Remarkable Companies

Getting Clear about Culture: Four Lessons from Remarkable Companies

A few years ago, our Center conducted a small study to identify the values publicly held by companies on the Fortune 500 list. We found a wide range, and yet also a significant amount of overlap. Frequently cited values included: That’s a great list. It’s an inspiring list. It’s also a long list. It would […] → Continue Reading Getting Clear about Culture: Four Lessons from Remarkable Companies

Leading the Way: How Honesty & Integrity Drive Long-Term Growth

Leading the Way: How Honesty & Integrity Drive Long-Term Growth

Your reputation is the foundation on which your profits are built. No one knows this more than CEO C. Richard Panico, of the consulting group Integrated Project Management (IPM). IPM’s sterling reputation is the driver for their remarkable, consistent growth. In this short video, part of the Return on Values research project, Panico and his […] → Continue Reading Leading the Way: How Honesty & Integrity Drive Long-Term Growth

We’re Speaking the Same Language, but We Still Need a Translator: Three Ways to Get Clear about Values

We’re Speaking the Same Language, but We Still Need a Translator: Three Ways to Get Clear about Values

In business, it is easy to speak the same language and still need a translator. The problem isn’t that the words aren’t understood; it’s that the underlying meaning is missed. My colleague Dr. Richard Boyatzis, from Case Western Reserve University, shares a perfect illustration of this. He tells the story of being in a classroom […] → Continue Reading We’re Speaking the Same Language, but We Still Need a Translator: Three Ways to Get Clear about Values

The Campsite Theory of Firing

The Campsite Theory of Firing

When my children were young, family vacations were often spent at campgrounds within national parks, where one rule prevailed: leave the campsite better than you found it. The idea, of course, is to respect the natural environment by not just picking up your own trash, but by picking up rubbish others have left behind as […] → Continue Reading The Campsite Theory of Firing

How to ‘Marry Up’: Hiring and Retaining Talent that’s Out of Your League (Part 2)

How to ‘Marry Up’: Hiring and Retaining Talent that’s Out of Your League (Part 2)

How to Build & Retain Top Talent In our previous blog post in this series, we covered how to buy top talent. For small and mid-size businesses, getting rockstar executives – the kind of leader who can confidently guide you to the next level – comes at a price tag. When big budget salaries aren’t […] → Continue Reading How to ‘Marry Up’: Hiring and Retaining Talent that’s Out of Your League (Part 2)

How to Grow a Great Company: 4 Tips on Hiring

How to Grow a Great Company: 4 Tips on Hiring

For more on how to hire differently, see “How to Marry Up: Hiring & Retaining Top Talent that’s Out of Your League” – part 1 and part 2. Special thanks to our friends at Red Caffeine Marketing, for the design of this infographic. 

The Secret Sauce: Hire, Train, and Incentivize for Culture Fit

The Secret Sauce: Hire, Train, and Incentivize for Culture Fit

When an HR recruiter screens an applicant for BerylHealth, she almost always starts with one simple question: Define compassion. And then she waits in silence until the applicant responds. Because Beryl executives believe culture fit is the most important aspect in determining a candidate’s potential success with the organization, the applicant’s response reveals a lot […] → Continue Reading The Secret Sauce: Hire, Train, and Incentivize for Culture Fit

Decision Day: How to Fire with Dignity & Respect

Decision Day: How to Fire with Dignity & Respect

No matter how hard you work to hire the right people, every leader eventually finds it necessary to let an employee go. The way in which you fire an underperforming or poor culture-fit employee reflects greatly on your character as a leader and the values of your company. In this short video, part of the […] → Continue Reading Decision Day: How to Fire with Dignity & Respect

Stumbling onto the Best Ways to Create Culture

Stumbling onto the Best Ways to Create Culture

My wife Beverlee and I have been married for nearly three decades; I have to tell you – we got lucky. Through a lot of trial and error and forgiveness, we’ve stumbled onto a way to make our relationship work. No one sat us down, in our early twenties, and said, “Here’s the way to […] → Continue Reading Stumbling onto the Best Ways to Create Culture

How to ‘Marry Up’: Hiring and Retaining Talent that’s Out of Your League (Part 1)

How to ‘Marry Up’: Hiring and Retaining Talent that’s Out of Your League (Part 1)

How to Buy Top Talent “Boy, he really married up.” It’s a refrain we’ve all heard, or uttered, sometimes in jest – as a jabbing compliment to a lucky young man – or sometimes in befuddlement –spoken in wonder at an unlikely partnership. In either case, the message is clear: you’re looking at someone who […] → Continue Reading How to ‘Marry Up’: Hiring and Retaining Talent that’s Out of Your League (Part 1)

The Many Benefits of Kindness

The Many Benefits of Kindness

Much has been written about achieving work-life balance, but we all know the truth: sometimes life just runs right over the top of work. Family emergencies happen, relationships end, and health concerns hit hard – making it impossible for a person to focus on their work, at least in the short-term. By law companies provide […] → Continue Reading The Many Benefits of Kindness

Happy People Making People Happy: One Company’s Recipe for Success

Happy People Making People Happy: One Company’s Recipe for Success

Team members at Blue Plate Catering are clear on their calling –as you’ll hear them say repeatedly, they’re “Just happy people making people happy.” With that kind of mantra, it’s no surprise CEO Jim Horan is leading a successful company. Find out how in this video. Watch this video with your senior leadership team, then use […] → Continue Reading Happy People Making People Happy: One Company’s Recipe for Success

How to Build a People-Centered Culture from the Ground Up

How to Build a People-Centered Culture from the Ground Up

“We don’t like command and control. Change the way you lead, or we’re leaving.” That was the strong message that CEO Tom Walter of Tasty Catering heard from his company’s high potential team members. “Change to what?” was his response. Over the next few months the Chicago-based catering company created an innovative, team-based culture that […] → Continue Reading How to Build a People-Centered Culture from the Ground Up

Bring Your Self to Work: How Embracing Individuality Builds Trust & Drives Results

Bring Your Self to Work: How Embracing Individuality Builds Trust & Drives Results

“Coming to work here was like being able to breathe for the first time,” said one New Belgium employee. The company embraces individuality and encourages employees to be themselves; the result is a financially successful workplace with a culture that abounds in trust and diversity. How to use this video:  Watch this video with your […] → Continue Reading Bring Your Self to Work: How Embracing Individuality Builds Trust & Drives Results

Three Pillars of a People-Focused, Results-Driven Culture

Three Pillars of a People-Focused, Results-Driven Culture

Is it possible to be both data-driven and people-focused? The leaders at Service Express, a national data center maintenance firm, believe it is. They explain the three pillars of their results-focused culture in this short video, part of the Return on Values (ROV) research project. How to use this video:  Watch this video with your […] → Continue Reading Three Pillars of a People-Focused, Results-Driven Culture

Use Your Core Values to Drive Decision Making: Here’s How …

Use Your Core Values to Drive Decision Making: Here’s How …

Think about the last time you needed to use a screw-driver to turn a nail. Did the phrase, “lefty loosey, righty tighty” come to mind? Phrases we’ve heard repeated and used in action a dozen times over become ingrained in our brains, so they help guide our actions and shape our decisions. This theory is […] → Continue Reading Use Your Core Values to Drive Decision Making: Here’s How …