Three Steps to Creating a Passionate Workforce

Would you describe your team members as passionate? If not, then you may be missing out on the benefits of a powerfully engaged workforce.

In this short video, associates from Fresno First Bank share how they create a passionate, motivated, productive workforce.

How to use this video:  Watch this video with your senior leadership team, then use the questions below to launch a discussion on how you can inspire passion in your workforce. 

Discussion Guide

Fresno First Bank starts by hiring energetic, passionate leaders. Then they give them the ability to think like owners, and connect them to their local community so their work is more meaningful. “We’re the dream-fulfillers,” says one employee.

With this in mind, discuss the following questions with your leadership team:

  • On a scale of 1 to 10, how passionate is your average employee about your company’s work? How passionate is your leadership team?
  • Ask each leader to make a quick list of the team members they feel are most passionate, motivated and inspired. What are the common characteristics you see between these employees? What do they do differently as a result?
  • How passionate do you feel about your work? Answer this question honestly. If you are less passionate than you would like to be, ask yourself why? Think of a time when you felt especially alive at your work: what has changed?
  • Passion can often be connected to having a sense of meaningfulness in someone’s work, regardless of the role or industry. How do leaders within your company describe the meaningfulness of your work? Does that language need refreshing to feel inspiring again?


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