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Two Strategies for Building Community: Be Local, Be Flexible

Having strong community roots can motivate employees and build a positive reputation for your company. How do you develop those roots? Leaders at Fresno First Bank say it takes two strategies: be local, be flexible. They explain how in this short video. How to use this video:  Watch this video with your senior leadership team, […] → Continue Reading Two Strategies for Building Community: Be Local, Be Flexible

Three Steps to Creating a Passionate Workforce

Would you describe your team members as passionate? If not, then you may be missing out on the benefits of a powerfully engaged workforce. In this short video, associates from Fresno First Bank share how they create a passionate, motivated, productive workforce. How to use this video:  Watch this video with your senior leadership team, […] → Continue Reading Three Steps to Creating a Passionate Workforce

Why Having a Passionate Workforce Matters

Create Harmonious Passion First Fresno Bank has five core values: loyalty, service, flexibility, local focus, and passion. When their key employees are asked if one of the core values is most important, almost everyone says passion. They maintain that passion is the driver for the other core values and for success of the business. Researchers […] → Continue Reading Why Having a Passionate Workforce Matters