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Stronger, Better, Faster: How to Build a Resilient Company

“It’s like getting shot out of a cannon every day.”

That’s how Amanda Currie, senior vice president with global internet marketing solutions company Amobee (formerly Adconion Direct), describes the challenge of working in the internet industry. The constantly changing nature of the online space requires the persistence and discipline of a professional athlete. And as with athletes, the skills aren’t learned overnight. Developing resilience takes work.

At Adconion Direct, building a resilient company starts with their people. Learn how they do it in this short video, part of the Return on Values research project.

How to use this video:  Watch this video with your senior leadership team, then use the questions below to launch a discussion on resilience and opportunity at your company.  

Discussion Guide

Adconion Direct CEO Kim Reed Perell (now President at Amobee) and her team build resilience through making it okay to fail; modeling resilience to other team members; and then finding ways to turn challenges into opportunities. These concepts are so engrained at Adconion Direct that every single individual interviewed as part of the Return on Values project identified resilience and the pursuit of opportunities as two of the organization’s core values.

With this in mind, discuss the following questions with your colleagues:

  • As a team, define resilience. What does it mean in your context? What factors or aspects of resilience are public? What are personal?
  • How would you rate your organization’s resilience? Your teams? Your personal resilience? Assign a grade (A+, B-, etc.), then discuss with your teammates. When possible, share brief examples that illustrate successful resilience, or times you wish you’d “bounced-back” faster.
  • How are you building resilience in your colleagues and company? Take a minute to think through the most recent challenge you’ve addressed: how did your language, your attitude, the way you spent your time, etc., communicate resilience? What would you do differently next time?
  • Does your company celebrate resilience by telling stories of challenges that were turned into opportunities? Brainstorm a list of three or four recent “challenge to opportunity” events: how can you highlight these in one on ones with team members, in staff meetings, or in other company communications?

Share your stories: How do you build resilience in others, and in yourself? Share your stories and processes below.

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