New Website Shares Findings, Status of Three-Year Return on Values Research Project

ROV website main imageCHICAGO:  Early results from the Return on Values research project display how CEOs of small and mid-sized businesses describe the relationship between their corporate cultures and their companies’ sustained growth and profit. These findings will be made available on a new website,, established by the project’s founding partners.

The Return on Values project (ROV) is a three-year, $1 million research initiative of the Small Giants Community (SGC, and the Center for Values-Driven Leadership (CVDL, The study asks the question, “In small and mid-size businesses, what is the relationship between culture and profit?”

The new website features basic information about the project along with insights gained from companies that actively develop strong cultures as a leverage point for profit and sustained growth. Content includes:

  • An overview of the ROV project including information about methodology and timelines.
  • Featured articles highlighting early themes from the project.
  • Short videos and corresponding discussion guides for business leaders to use in team meetings or in business schools.
  • Information about how to become involved with the ROV project.

Emerging results show a connection between people-focused cultures and leveraged business growth. “The relationship between culture and profit is through people…and it’s up and to the right,” says Dr. Jim Ludema, principal investigator for the ROV project and the director of the CVDL. “This happens because team members who are loved and cared for create customers who are loved and cared for, and that returns profit to your business. If you’re not leveraging culture to drive growth, you’re missing a big opportunity.”

Visit the website at, or contact Amber Johnson at for additional information.


About Small Giants Community

Small Giants Community (SGC) is a global network of small business leaders who define success by more than just their financial bottom lines, but also by their contributions to their communities, a dedication to great customer service and the creation and preservation of workplaces cultures of excellence. SGC is network within Inc., the top U.S. magazine for entrepreneurs. More information is available at

 About the Center for Values-Driven Leadership

The Center for Values-Driven Leadership offers research, education, and outreach opportunities to help business leaders forge new paths to profitability. It is a gathering place where top executives, entrepreneurs, and thought leaders come together to innovate at the forefront of values-driven business practice. More information about the Center can be found at or by calling 630-829-6225.

About Benedictine University

Founded in 1887, Benedictine University is a Catholic University in the Benedictine tradition providing a values-centered education designed to prepare people from diverse backgrounds for a lifetime as active, informed and responsible leaders in the world community.

The University offers a wide array of undergraduate, graduate and doctoral programs through its five colleges: the College of Business, the College of Education and Health Services, the College of Liberal Arts, the College of Science, and the Margaret and Harold Moser College of Adult and Professional Studies. More information about Benedictine University can be found at


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