April 10: Leading Enduring & Endearing Organizations, with Raj Sisodia (Chicago)

Leading Endearing & Enduring Companies:
New Rules for Off-the-Charts Success

The rules of business are changing.

Raj Sisodia High Res squareIn researching their best-selling book Firms of Endearment, Dr. Raj Sisodia and his co-authors made a discovery: the old rules of business were no longer working. Successful companies – companies that outperformed the S&P 500 by 100 percent and more – were playing by new rules such as:

  • Don’t just talk about creating a happy, productive workplace: do it!
  • Achieve extraordinary levels of customer loyalty and trust with minimal spending on marketing.
  • Create partner relationships that really are mutually beneficial.
  • Build a company that communities welcome enthusiastically.
  • Help all your stakeholders win – including your investors.

Hear how companies featured in Sisodia’s book outperformed the S&P 500 by 14 times and Good to Great Companies by 6 times over a period of 15 years. Then discover ways to apply these insights in your own company.

Friday, April 10th – Naperville, IL
1:30 to 5:30 p.m.
Registration required

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